Text message and email examples for a patient outreach campaign aimed at increasing mammogram appointments.

Patient Outreach Amid a Pandemic: Bring Patients Back for Preventive Care

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HealthWare Systems Blog

Patient Outreach Amid a Pandemic:

Bring Patients Back for Preventive Care

Posted on Friday, January 29, 2021

A robust patient outreach strategy may be the answer to healthcare’s latest problem resulting from the COVID-19 pandemic: Patients are missing preventive care visits at alarming rates.

Here are the statistics:

  • According to research released in May of 2020, at that point preventive screenings for cervical, colon, and breast cancer had dropped between 86% and 94% compared to the same time frame in 2017 to 2019.
  • Research reviewed by the CDC concluded that by “June 30, 2020, because of concerns about COVID-19, an estimated 41% of U.S. adults had delayed or avoided medical care including urgent or emergency care (12%) and routine care (32%).”
  • A study conducted by the University of Oregon found that 28% of families missed a well-child visit since the pandemic started; and 12% of the 7,000+ caregivers surveyed said their child missed a scheduled vaccination.
  • In its analysis of health claims clearinghouse records, HCCI determined that through “September 2020, childhood immunizations declined about 23% for the year compared to 2019.”

There are many short- and long-term consequences of a decline in preventive care.

As the CDC states, avoiding routine care may mean missed “opportunities for management of chronic conditions, receipt of routine vaccinations, or early detection of new conditions, which might worsen outcomes.” Fewer immunizations can lead to outbreaks of vaccine-preventable diseases. Children who skip check-ups miss out on social, emotional, and developmental screenings and abuse and neglect surveillance.

Financially, healthcare costs increase for patients, payers, and providers when preventive health services are not adequately utilized, and care gaps adversely affect hospitals’ reimbursement under value-based care models.

Using Patient Outreach to Bring Patients Back


It is essential that healthcare organizations communicate with their patients about the dangers of delaying or avoiding care. Potential messages may include:

  • Awareness campaigns educating patients on the recommendations for preventive care.
  • Statistics on better health outcomes for early detection of common cancers.
  • A list of preventive screenings that are covered by most health plans.
  • Appointment reminders and alerts for missed appointments.
Text message and email examples for a patient outreach campaign aimed at increasing mammogram appointments.

A patient outreach campaign aimed at increasing mammogram appointments.


Additionally, many COVID-related factors are contributing to patients’ avoidance of preventive care, and each of these could be addressed by a patient outreach program as well.

For example:

Bring patients back for preventive care with a patient outreach strategy.

  • Delays in care could be in response to stay-at-home orders and/or temporary healthcare facility closures. Create a patient outreach plan that notifies patients of your facility’s hours of operation for routine care so that they know you are both open and encouraging regular visits. This will help reduce any uncertainty they have about when to seek care.
  • Patients might be worried about possible exposure to COVID-19 if they visit a healthcare facility. A patient outreach strategy could include information on the measures your organization is taking to reduce this risk, such as your cleaning procedures, face mask requirements, social distancing rules for staff and patients, strict visitor limitations, and moving non-essential staff off site. Reassure patients of your efforts to keep them safe.
  • Patients may be experiencing unemployment, a loss of health insurance, and/or other financial hardship. Many are unaware of financial assistance programs that could help cover the cost of their medical bills or that they may qualify for another health plan. Start a patient outreach campaign that informs them of these options, especially if your health system can help them apply for financial assistance and/or health coverage!

As the pandemic continues to confuse patients about when to seek care and why, it is imperative that you reach out and communicate with them.

Patient Outreach: ActiveXCHANGE by HealthWare Systems


ActiveXCHANGE can be bundled with our messaging platform to add automated voice message (TTS), text, email, pagers, fax, and traditional mail to create a physician and patient outreach engine for alerts, reminders, requests for information, and post-acute care follow-up.

Request a live demo of ActiveXCHANGE to learn how we can help you build a patient outreach program to bring patients back to your facility and the critical preventive care they need.


By Stephanie Salmich

This woman taking her daughter to see a doctor represents one of the responsibilities of some women as healthcare decision makers.

The Crucial Role of Women as Healthcare Decision Makers

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HealthWare Systems Blog

The Crucial Role of Women as Healthcare Decision Makers

Posted on Wednesday, January 22, 2020

In order to attract and retain the loyalty of an extremely important demographic, health facilities must recognize women as healthcare decision makers.  Many women determine not only where they will receive care, but where their family members will as well.

This woman taking her daughter to see a doctor represents one of the responsibilities of some women as healthcare decision makers.

Hospitals must recognize women as healthcare decision makers.


Consider the following statistics that illustrate the significant role of women as healthcare decision makers for their families:

  • Seventy-nine percent of mothers report that they usually choose their children’s healthcare provider, compared to 22% of fathers who report responsibility for this decision.
  • Seventy-seven percent of mothers report that they usually take their children to doctor’s appointments, compared to 24% of fathers who report responsibility for this.
  • Whether or not they are married or have children, 94% of women make healthcare decisions for themselves and 59% make healthcare decisions for others.
  • According to the CDC, 58% of family caregivers are women (although other estimates range from 53 to 68 percent).
  • In its study on women and healthcare decisions, the Center for Talent Innovation found that 58% of women who make healthcare decisions for others lack confidence in their ability to do so.

Based on the results of its study, the CTI report suggests ways in which healthcare professionals and organizations like doctors, pharmacists, and insurance and pharmaceutical companies could build more trusting relationships with their female patients and consequently improve their confidence.

Additionally, the authors recommend viewing women as the “Chief Medical Officers” of their families to ensure their roles as healthcare decision makers get the “notice or respect” they deserve.

When a hospital recognizes women as healthcare decision makers, focusing on appealing to female healthcare consumers makes sense.  Ideally, once you’ve earned the loyalty of your female patients, they will book their family members’ appointments with your organization as well.


Here are a few ways some facilities are appealing to female healthcare consumers:

Hospitals can’t afford to ignore the large influence women have over the health and healthcare decisions of their partners/spouses, children, elderly parents, and other relatives.  Recognizing and appealing to women as healthcare decision makers can help you gain more female patients and, importantly, numerous other patients related to them.


By Stephanie Salmich

You can improve patient engagement in older patients, like this doctor talking with his patient about her health.

Improve Patient Engagement in Older Patients

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Improve Patient Engagement in Older Patients

Posted on Wednesday, August 28, 2019

You can improve patient engagement in older patients, like this doctor talking with his patient about her health.

Improve patient engagement in older patients by helping them view aging in a positive way.

You can improve patient engagement in older patients by helping them view aging in a positive way.  This coming month, “September is Healthy Aging® Month,” offers a special opportunity to do just that!

Here are a few ways you can improve patient engagement in older patients:

Celebrate aging –September is Healthy Aging® Month” is meant to draw attention to the positive aspects of aging and to assure people that it’s never too late to make healthy lifestyle changes.  Older patients should be encouraged to take control of their health at any age.

You may also wish to celebrate grandparents this next month, as Grandparents Day falls in September as well.  Remind older patients of the need to maintain their health so that they can continue to benefit their grandchildren’s lives for many years to come!  And make sure they know that this special relationship can benefit their own health, too. (Check out our previous blog on additional monthly health observances.)

Emphasize prevention, rather than reaction – Some of the most prevalent health issues affecting older patients, such as diabetes, hypertension, obesity, heart disease, malnutrition, and injuries from falls, are potentially preventable.  Yet, per the CDC, only 7% of older adults obtain all their recommended preventive health services.

Our blogs on increasing preventive screenings for men, improving male patient engagement, and increasing mammogram appointments can provide you with some excellent ideas for promoting preventive health services at your facility.

Improve family engagement – Family engagement can be especially important for older patients who may have family caregivers.  Family caregivers play a significant role in older patients’ safety and comfort.  Plus, patient and family satisfaction are related.

Address the social determinants of health – Some of the social determinants of health may affect older patients in different ways than younger patients.  For example, patient transportation needspatient housing needs, and dietary needs often change as patients age.

Provide technology information – A 2018 AARP survey found that 76% of U.S. adults age 50-plus want to stay in their own homes as they age.  Many older patients also want and believe they need access to health technology in order to manage their own healthcare.  Educate patients and their families about technology that can help them achieve these goals and keep them safe.

Implement the 4M Framework – The Age-Friendly Health Systems initiative encourages healthcare facilities to embrace the 4M’s when caring for older patients:

  • What Matters – Aligning care with the patient and family’s health goals.
  • Medication – Choosing age-friendly medications that don’t hinder the other three “M’s” of the framework.
  • Mentation – Addressing dementia, depression, and delirium.
  • Mobility – Ensuring patients move safely every day.

According to the Population Reference Bureau, there were 46 million Americans (15% of the population) aged 65 and older in 2016 and that number is expected to more than double by 2060, to over 98 million (24% of the population).

As the American Hospital Association pointed out in its publication “Creating Age-Friendly Health Systems,” improving care for older patients now can put your hospital “ahead of the curve” as the healthcare market shifts to accommodate our aging population.

September is the perfect time for exploring new policies that will improve patient engagement in older patients and ensure they have the best possible care at your facility all year round.


By Stephanie Salmich

A doctor holds a smartphone showing online patient reviews.

Managing Online Patient Reviews: 5 Things to Avoid

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HealthWare Systems Blog

Managing Online Patient Reviews: 5 Things to Avoid

Posted on Monday, June 3, 2019

It’s important to monitor online patient reviews of your facility because first impressions in healthcare often begin online.  The majority of patients search online before making health appointments.  Are your providers and organization making a positive first impression when patients read reviews on third party sites like Google, Yelp, and Healthgrades?


A doctor holds a smartphone showing online patient reviews.

Managing online patient reviews can help you improve your online reputation.

When managing online patient reviews, here are 5 things you should avoid:


1.)  Don’t ignore online patient reviews.

Online patient reviews can feel stressful and unfair to providers and their validity is debated.  However, patients pay attention to these reviews, so you should too.

Some organizations reply to online reviews, but there are other actions you can take to manage them as well.  For example, you may appeal a negative review if it is in violation of the review site’s policies, and the site may remove it.  You should also encourage satisfied patients to leave positive reviews.  If you don’t have many online patient reviews, even one or two negative ones stand out.  But numerous positive reviews can outweigh a few negatives.

2.)  Don’t acknowledge that the reviewer is a patient at your facility.

If you choose to reply to a review, do not write anything that could signify the reviewer is (or was) your patient.  Even if a patient explicitly states that he/she received care from your organization in the review, you cannot confirm that fact in your reply or you will be in violation of HIPAA.

3.)  Don’t make any statements specific to the patient.

In an attempt to defend themselves against negative online patient reviews, many providers have inadvertently revealed private patient information in their replies.  Not only does this result in HIPAA violations, but also the loss of patients’ trust.

4.)  Don’t leave a lengthy reply.

Rather than diving into a long defense, keep your reply simple and professional.  Establish clear, HIPAA-compliant guidelines for staff who respond to reviews.  Digital Marketer Daryl Johnson provides this example for negative reviews:

“Dear John, thank you for your feedback. At Good Smiles Dentistry, we take patient satisfaction seriously. In order to protect our patients’ privacy, we prefer to handle situations like these offline.

Would you be willing to call my office at 555-555-1212 and ask to speak with me so I can better understand the situation?

Thanks in advance for your help – Dr. Smith”

Likewise, HIPAA expert Dr. Danika Brinda says you should “keep it brief, keep it general, and move the conversation offline.”

You can then work to resolve the complaint directly and privately.  If the patient is satisfied with your response after speaking with you, he/she may agree to remove the negative review or update it to reflect the positive outcome.  At the very least, other patients who view your reply online will see your attempt at remedying the situation and your commitment to patient satisfaction.

5.)  Don’t assume you can publish a patient’s positive review as a testimonial.

Although online patient reviews are public, your organization cannot share them on your own website or marketing materials without receiving written consent/authorization from the patient.  Again, doing so can result in HIPAA violations.


Your online presence plays a crucial role in reducing patient uncertainty about your facility and providers.  If you’re not monitoring your online reviews, patients may be getting the wrong idea about your organization.  Plus, these reviews can provide you with valuable insight into what matters most to patients and how you might improve your services.

Managing online patient reviews using the suggestions above (while avoiding HIPAA violations) can help you improve your online reputation and even mend relationships with patients who were previously unsatisfied.


By Stephanie Salmich

Appealing to Millennial patients: Millennials gathered at a table with smart phones and coffee.

Appealing to Millennial Patients

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HealthWare Systems Blog

Appealing to Millennial Patients

Posted on Wednesday, March 6, 2019

Appealing to Millennial patients: Millennials gathered at a table with smart phones and coffee.

Appealing to Millennial patients can help your facility keep up on the latest healthcare trends.

Appealing to Millennial patients is becoming increasingly important to a healthcare facility’s revenue cycle.  Not only do they number 83.1 million and make up over 25 percent of the U.S. population, but Millennials are also driving new healthcare trends.

One alarming trend is that many Millennials do not have a primary care physician or keep up on regular health appointments and exams.  Instead, a growing trend is their use of urgent care facilities.  As Dr. Niket Sonpal (speaking with CBS) explained:

“We found that Millennials tend to want to have access to care right away, they want it immediately and they want to be able to see a doctor quickly . . . When they feel well, they don’t want to go to the doctors, and they don’t.  So then when they feel unwell, they’re like I want to see a doctor right away and not wait for weeks for an appointment.”

Unfortunately, this trend has serious consequences.  While many Millennials are health-conscious, they may be missing out on recommended eye exams, blood pressure screenings, PAP smears, STD/STI screenings, mental health screenings, and IBS/digestive exams, as well as failing to get vaccinations on time.


You may also be interested in: “Attracting and Retaining Millennial Healthcare Employees (Part 1)

In order to help ensure Millennials receive the care they need, heed the healthcare trends that are appealing to Millennial patients. The following are a few ideas to help get you started:

Don’t Waste Their Time

Wait times – As noted, Millennials don’t want to wait for care.  The following common scenario is definitely not appealing to Millennial patients:  first waiting days or weeks for an appointment, then waiting 20-30 minutes in the waiting room, THEN waiting in the exam room even longer before the doctor actually shows up.  To prevent this situation from occurring, implement a solution like ActiveTRACK, which can lower wait times by 75%.

Telehealth – Offering telemedicine appointments is another way to help Millennial patients save time, something they highly value.  Millennials are technologically savvy and accustomed to immediacy and convenience, so telehealth options may be attractive to them.

Simplify the Financial Aspects of Healthcare

Payment plans – One factor that may be keeping Millennials from accessing healthcare is the high cost.  Offering payment plan options so that they don’t have to cover the cost of a large bill all at once can help Millennial patients afford the care they need.

Price transparency – Millennial patients want to compare costs between providers and obtain out-of-pocket estimates before receiving care.  They also want to understand their bills before they pay them.

Health insurance confusion – Many Millennials are confused about their health benefit options and medical bills.  Clearing up their health insurance confusion can really help you stand out from your competition.  An easy place to start is by educating patients that many plans cover annual physicals at no cost.

Stay Technologically Relevant

Online payment options – Millennials are more likely than older generations to pay their bills using technology or mobile devices and may see paper bills as inconvenient and outdated.

Maintain a mobile and online presence – Use social media in healthcare to improve patient engagement.  To help attract new patients, monitor online reviews of your facility and respond to any negative feedback.  (Over 75 percent of Millennials check online reviews before choosing a doctor.)

Interoperability – It is hard for a generation that grew up with constant technological progress to understand how healthcare has been unable to keep up.  In other aspects of Millennials’ lives, data can be instantaneously transferred with a click of a button.  Interoperability in healthcare will be expected too, and there is technology that can help you achieve it.


You may also be interested in:  “Attracting and Retaining Millennial Healthcare Employees (Part 2)”

In other industries, Millennials are used to having many choices.  They expect companies to offer convenience and respect their time, provide competitive and transparent pricing, and keep pace with changes in technology.  Health systems can learn from these consumer-centered practices that are standard in other markets.  Plus, these practices are becoming more attractive to other generations as well.

Appealing to Millennial patients will help your facility keep up on the latest healthcare trends, attract a large group of potential patients, and boost your revenue cycle.


By Stephanie Salmich

Creating a culture of patient advocacy: A healthcare employee holds a patient’s hand.

4 Ways to Build a Culture of Patient Advocacy at Your Facility

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4 Ways to Build a Culture of Patient Advocacy at Your Facility

Posted on Wednesday, February 6, 2019

How can a healthcare facility practice patient advocacy?  Of course, patient advocates offer wonderful support to patients. But providers can create a larger culture of patient advocacy at their facility as well by tackling a few key areas.

Here are 4 ways hospitals can support their patients and build a culture of patient advocacy:


1.) Address The Social Determinants of Health

Creating a culture of patient advocacy: A healthcare employee holds a patient’s hand.

Create a culture of patient advocacy with Patient-First Technology like ActiveASSIST.

The American College of Physicians states that addressing the social determinants of health “is a critical step forward in solidifying physicians’ roles as advocates for patients.”  You can supply your physicians with screening tools and training to help them identify patients’ social needs and how these may be affecting their health.

Additionally, your organization can do its part in addressing the social determinants of health in your community.  For example, you may be able to reduce patient malnutrition, ease patient transportation needs, or assist with patient housing needs.

Supporting your patients’ social needs is an incredible form of patient advocacy.  It can also lead to better health outcomes and lower healthcare costs for your facility.

2.) Offer Financial Assistance Screening

A lot of patients don’t realize that financial assistance may be available to them. Many hospitals have changed their financial assistance policies to include not only the uninsured, but the underinsured as well.

Notifying patients of which programs they could qualify for demonstrates a great deal of patient advocacy.  What really goes above and beyond, though, is facilitating the entire financial assistance process on behalf of your patients!

Technology like HealthWare SystemsActiveASSIST and Facilitator can both identify programs applicable to specific patients AND manage the financial assistance workflow.

By exhausting all other payment options first, you also ensure the provider is payer of last resort.

3.)  Alleviate Stressors Surrounding Costs and Payment

Larger-than-expected or difficult-to-decipher medical bills, as well as health insurance confusion, are major sources of frustration for patients.  They can also result in unpaid medical bills and medical debt, or cause patients to forgo some health services altogether.

Reducing patient uncertainty concerning the financial aspects of their care would help you foster a culture of patient advocacy.  Ensuring patients are financially cleared before arrival, generating estimates and identifying potential out-of-pocket costs, and setting up payment plans are all ways you can assist patients in this area.

4.) Provide Patient Education

February is National Wise Health Care Consumer Month!

What a perfect time to share educational materials and classes related to health insurance and financial assistance with your patients.  Perhaps the best way to advocate for your patients is to help them develop the skills they need to advocate for themselves!


Each of these areas provides you with excellent opportunities for patient advocacy.  Plus, there is a bonus: supporting any of these endeavors can ultimately improve your bottom line as well.

Practicing patient advocacy will help you support your patients, improve the patient experience, and offers financial benefits for all parties involved.  Developing a culture of patient advocacy can truly pay dividends.


By Stephanie Salmich

This doctor talking to his patient is taking proactive steps toward increasing preventive screenings for men!

Increasing Preventive Screenings for Men at Your Facility

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HealthWare Systems Blog

Increasing Preventive Screenings for Men at Your Facility

Posted on Thursday, November 1, 2018

Increasing preventive screenings for men at your facility can save patients’ lives.  “Movember” is the perfect time to start working toward this goal.


Consider these ideas for increasing preventive screenings for men at your facility:


Educate your patients.  Patients may be unclear on the correct or most-up-to-date recommendations for preventive screenings and may not realize when it is time for them to start discussing these topics with their doctor.  Make sure your clinicians initiate the conversation when patients reach the proper age to begin making decisions about testing in case patients forget.

Improve patient engagement with preventive health by utilizing social media in healthcare.  Share preventive health tips, educational materials, and powerful statistics demonstrating the importance of early detection of male health issues.

(Check out our previous blog for more information on male patient engagement.)

Ensure patients are aware that most health plans are required to cover the cost of many preventive screenings (when performed by an in-network provider).  Highlight the fact that most plans cannot charge a copayment or coinsurance for these services even if the patient has not met his yearly deductible yet.  Instruct patients to check with their insurance company.  Additionally, help patients find out if they qualify for financial assistance and facilitate the application process for them.

Use their time in the waiting room as an opportunity to reach your patients.  For example, print educational materials on the back of wayfinding maps.  If you use a lobby display screen or patient notification board, feature male preventive health facts periodically throughout your rotation of announcements.  Or, incorporate moustaches into the backdrop of your screen to draw more attention to Movember and male health issues.

(Read here how one acute care facility used ActiveTRACK to promote customizable messages to patients in their waiting area.)

Accommodate your patients.  Allow for evening and weekend appointments.  Besides providing interpreters and educational materials in various languages, train staff to understand how culture affects health and healthcare decisions.  Don’t let inconvenience or cultural barriers stand in the way of accessing preventive health care.

Talk to female patients about preventive screenings for men.  Women make approximately 80% of household healthcare decisions.  Since women can have such a large impact on male health, clinicians may want to bring up the topic when meeting with female patients.  This could trigger a reminder for female patients to schedule appointments for their loved ones, or simply provide them with pertinent preventive health information to pass on to the men in their lives.

Start the Movember Healthcare Challenge at your facility.  Compete against others in your industry to raise money to improve male health through the Movember Foundation.  Raise awareness by growing a (or wearing a fake) moustache!  Use the hashtag #Movember when you share the pictures on social media.

(You can also find ideas for promoting other health observances throughout the year here, and a detailed calendar of this year’s health observances and recognition days here.)

Most of the above ideas can be implemented all year long!  Increasing preventive screenings for men is an important goal to strive toward and November is a great time to start.

This doctor talking to his patient is taking proactive steps toward increasing preventive screenings for men!

Take proactive steps toward increasing preventive screenings for men!


By Stephanie Salmich

Increasing mammogram appointments… a woman holds a sign reading “Have YOU scheduled your annual MAMMOGRAM?”

Ideas for Increasing Mammogram Appointments

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HealthWare Systems Blog

Ideas for Increasing Mammogram Appointments

Posted on Monday, October 1, 2018

Increasing mammogram appointments… a woman holds a sign reading “Have YOU scheduled your annual MAMMOGRAM?”

Take proactive steps toward increasing mammogram appointments!

October is the perfect time to focus on increasing mammogram appointments.  During Breast Cancer Awareness Month, prioritize preventive care using the suggestions below.


Consider these ideas for increasing mammogram appointments at your facility:


Educate your patients on breast cancer prevention.  Patients may be unclear on the correct or most-up-to-date recommendations for mammography screening or may have heard conflicting instructions from different organizations.  Make sure your clinicians clarify.

“Current guidelines from the American College of Radiology and the Society for Breast Imaging recommend that women receive annual mammograms starting at age 40 — even if they have no symptoms or family history of breast cancer.”

Ensure patients are aware that most health plans are required to cover the cost of a breast cancer mammography screening for women over 40 every 1 to 2 years (when performed by an in-network provider).  Highlight the fact that most plans also cannot charge a copayment or coinsurance for this service even if the patient has not met her yearly deductible yet.  Some states even require insurers to cover 3D mammograms.  Instruct patients to check with their insurance company.  Additionally, help patients find out if they qualify for financial assistance and facilitate the application process for them.

Send mammogram reminders through texts, emails, letters, postcards, and/or phone calls. A study conducted by Kaiser Permanente found mammogram reminders to be very effective in increasing mammogram appointments, especially when sent to patients whose mammogram appointments were coming due.

When patients check in, instruct registrars to ask them if they’ve scheduled their annual mammogram exam yet; and if not, have registrars try to schedule one with them.  Additionally, registrars should confirm they have the correct mailing address and phone number for the patient in the system used to send mammogram reminders.

Use their time in the waiting room as an opportunity to reach your patients.  For example, print mammogram reminders on the back of wayfinding maps.  If you use a lobby display screen or patient notification board, include mammogram reminders and breast cancer prevention facts that appear periodically throughout your rotation of announcements.  Or, use a mammogram reminder as the full-time backdrop of your screen.

(Read here how one acute care facility used ActiveTRACK to promote customizable messages, including encouragement of mammogram appointments during Breast Cancer Awareness Month, to patients in their waiting area.)

Improve patient engagement with preventive health by utilizing social media in healthcare.  Share mammogram reminders, educational materials, and powerful statistics demonstrating the importance of early detection.  For instance, according to the American College of Radiology, “mammography has helped reduce breast cancer mortality in the U.S. by nearly 40% since 1990” and “skipping a mammogram every other year would miss up to 30% of cancers.”

Accommodate your patients. Allow for evening and weekend mammogram appointments.  Besides providing interpreters and educational materials in various languages, train staff to understand how culture affects health and healthcare decisions in order to reach patients of all backgrounds.  Don’t let inconvenience or cultural barriers stand in the way of accessing preventive care.

Emphasize your goal of increasing mammogram appointments to your staff. Stratis Health suggests providing your clinicians and registrars with “missed opportunity” reports, which would demonstrate the number of patients who visited throughout the month who were due/overdue for their mammogram appointments but did not get scheduled.


October is the opportune time to launch a breast cancer awareness campaign!  Of course, the suggestions above are best used throughout the entire year to help you in your goal of increasing mammogram appointments and improving your rates of early detection to save lives.


By Stephanie Salmich