A healthcare employee helps a patient during National Wise Health Care Consumer Month.

February is National Wise Health Care Consumer Month

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HealthWare Systems Blog

February is National Wise Health Care Consumer Month

Posted on Friday, February 16, 2018

The American Institute for Preventive Medicine designated February as National Wise Health Care Consumer Month with the goals of empowering patients to understand their health care options and make wise health care decisions, promoting consumer wellness, and reducing health care costs.

Wise Health Care Consumers

According to their Wise Health Care Consumer Toolkit:

“Wise health care consumers:

  • Know how to choose a health care plan
  • Choose their care providers carefully and thoughtfully
  • Communicate with their health care providers
  • Are comfortable asking questions, sharing concerns and negotiating costs
  • Analyze and evaluate sources of health information
  • Practice preventive care
  • Know when to treat themselves at home
  • Understand their prescriptions and take them as directed”

National Wise Health Care Consumer Month

This month presents an opportunity to promote the ideals of a wise health care consumer to each patient and employee at your facility.

The American Institute for Preventive Medicine’s toolkit, which contains resources to help employers promote wise health consumerism, can be downloaded here.  They also provide a free Well-Being Activity Planner to help you plan wellness events.

Additionally, some of the ways you can appeal to the patient as health care consumer and help empower your patients to make wise health care decisions include:

A healthcare employee helps a patient during National Wise Health Care Consumer Month.

Empower your patients and employees to practice preventive medicine and make wise health care decisions.

This February, celebrate National Wise Health Care Consumer Month by empowering your patients and employees using the suggestions above and the resources provided by the American Institute for Preventive Medicine.

You can also find ideas for promoting other health observances throughout the year here, and a detailed calendar of this year’s health observances and recognition days here.


By Stephanie Salmich

A scattered pile of papers that contribute to health insurance confusion.

Addressing Health Insurance Confusion to Improve the Patient Experience

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HealthWare Systems Blog

Addressing Health Insurance Confusion to Improve the Patient Experience

Posted on Wednesday, August 23, 2017

A scattered pile of papers that contribute to health insurance confusion.

Patients can become overwhelmed by health insurance.

Health insurance confusion is a major barrier to a good patient experience.

Hospitals are no strangers to the headaches that come with insurance reimbursement issues. Dealing with health insurance is hard enough for staff trained in the subject.  Imagine the confusion your patients must face when they receive a medical bill or attempt to estimate what a medical service will cost them.

Unfortunately, health insurance illiteracy is becoming an increasing problem in our country; a 2013 American Institute of CPAs survey estimates that over half (51%) of U.S. adults cannot correctly identify at least one of three basic insurance terms (“premium,” “deductible,” and “copay”) and the U.S. Department of Education finds only 12% of adults proficiently health literate.

Addressing Health Insurance Confusion

Acknowledging health insurance confusion and making this aspect of a patient’s visit easier can improve the patient experience and has many advantages for your facility, too.

In fact, a recent study by Lavidge had consumers rank healthcare marketing phrases by preference, with the phrase “We will handle all insurance matters for you” coming in second place. If you can make and fulfill this claim, you’ll attract and keep more patients and increase patient satisfaction.

But don’t stop there; consider going a step further by helping your patients apply for financial assistance as well. Many patients are unaware of the programs available to them, or that they may qualify for assistance. Think of how much more you can improve the patient experience if you simplify insurance AND the financial assistance application process for your patients. (HealthWare’s ActiveASSIST is a great tool for managing and tracking the entire financial assistance process.)

Patient satisfaction is not all that’s at stake, however; health insurance confusion can also cause patients to avoid medical care in the first place or lead them into medical debt. According to the Consumer Financial Protection Bureau, a major reason that 42.9 million Americans have unpaid medical bills is that they are confused about what they owe and why.

Alleviating patients’ health insurance confusion will vastly improve the patient experience at your facility, encourage patients to seek the care they need, and ultimately help you get paid.


By Stephanie Salmich