Business process automation in healthcare.

What is Business Process Automation? (And How Can Healthcare Facilities Use BPA?)

| No Comments

HealthWare Systems Blog

What is Business Process Automation?

(And How Can Healthcare Facilities Use BPA?)

Posted on Tuesday, March 17, 2020

Business process automation (BPA) is the digital transformation of organizational workflows. BPA utilizes technology to automate manual, repetitive, routine tasks and to streamline processes. BPA applies business logic to respond to events, make information “actionable,” and anticipate next steps to proactively manage workflow.

Benefits of Business Process Automation

Business process automation enables organizations to assign their valuable time and employees’ skill sets to other objectives while technology takes care of the monotonous, time-consuming, and routine operations for them.

In addition to time, BPA saves organizations money. It is a cost-effective way to increase efficiency and speed up workflow. Plus, digital transformation of business procedures reduces paper usage (making processes more budget and environmentally friendly).

By limiting the opportunity for human error, BPA also improves accuracy and prevents deficiencies.

Business Process Automation in Healthcare

HealthWare SystemsFacilitator is a business process automation platform created specifically for healthcare.

Facilitator can apply BPA to the following areas that affect the healthcare revenue cycle:

Business process automation in healthcare.

Facilitator is a BPA platform built specifically for healthcare.

Pre-Arrival – prevents integrity issues that can result in technical denials or underpayments.

Prior Authorization – automates authorization requests using 278 transactions, web-crawling, fax requests, and payer portals; automatically checks status of pending authorizations; monitors status changes that affect patients’ authorized benefits.

Insurance Verification – verifies insurance in real time; identifies potential restrictions that may impact reimbursement; finds any unreported coverage by searching top regional payers.

Medical Necessity Checking – verifies medical necessity in real time; shares results with referring physician; produces ABN for patient signature; provides automated updates of LCD and NCD rules.

Financial Assistance Screening – determines the likelihood that patients will qualify for financial assistance; manages documentation requirements and selects/completes application forms based on eligibility program(s) pursued.

Appeals Management – routes denial work object to appropriate team member for resolution; generates appeal letter or form specific to payer or denial type; assembles appeals package and submits appeal; eliminates hard copies.

Release of Information – securely captures, gathers, and sends medical records; eliminates hard copies.

Electronic Medical Forms – business rules determine the correct forms needed for every patient’s specific encounter, so employees no longer need to memorize selection criteria; pre-populates forms with patient demographics.

Order/Referral Management – fast-tracks pre-registration by ensuring accurate and complete physician orders are received.

Automated Messaging – reminds patients of upcoming appointments.

And More


Is “BPA” in Your Site’s DNA? 

Business process automation is increasingly necessary for the success of today’s organizations, including those in the healthcare field. Through BPA, hospitals and health systems can streamline workflow while lowering costs, better allocating resources, and increasing accuracy.

Request a live demo to learn more about how you can transform workflow at your healthcare facility using business process automation.


By Stephanie Salmich

A patient advocate provides financial counseling, which can increase patient collections.

Increase Patient Collections Through Patient Financial Education

| No Comments

HealthWare Systems Blog

Increase Patient Collections Through Patient Financial Education

Posted on Monday, February 3, 2020

Addressing patient financial education needs can help you increase patient collections. When patients understand their medical bills, health insurance, and patient responsibility, they are much more likely to make their payments.

When patients are confused about what they owe and why, they often delay payments or don’t make them at all. Too many patients experience health insurance confusion and anger and uncertainty concerning medical bills and healthcare costs.

The following solutions by HealthWare Systems can help you improve patients’ understanding of their financial responsibility and increase patient collections:


ActiveASSIST

ActiveASSIST is our financial assistance and self-pay management solution. ActiveASSIST is a patient advocacy tool that aids staff in providing compassionate and supportive financial counseling to patients.

A patient advocate provides financial counseling, which can increase patient collections.

Increase patient collections by providing patient financial education.

ActiveASSIST identifies alternative funding sources (e.g. government programs, charitable initiatives) for patients. Many patients are unaware of the various financial assistance options available, or that they may qualify. Our patient-first technology finds potential matches for them, manages the application process, and monitors documentation requirements, deadlines, and follow-up tasks.

By educating patients about their financial assistance eligibility and helping them secure funding, ActiveASSIST can leave patients with a smaller, more manageable portion of their bill to pay (or their costs may be completely covered by financial assistance).


Facilitator

As our all-in-one revenue cycle platform, Facilitator can streamline your financial assistance workflow as well.

Additionally, Facilitator generates patient estimates and determines patients’ potential out-of-pocket costs. Patients want price transparency. If patients know what costs to expect up front, they will feel better informed. They are less inclined to be upset when they receive their bill and more apt to pay it.

With Facilitator, you can also review prior balances across multiple sites, collect payments, or set up payment plans to help patients understand and resolve their financial responsibility.


February is National Wise Health Care Consumer Month. This month we are reminded of the importance of empowering and educating patients so that they can make wise health care decisions, including wise financial decisions related to their health.

This is an opportune time to implement revenue cycle solutions that will improve patient financial education and, as a result, increase patient collections.


By Stephanie Salmich

Creating a culture of patient advocacy: A healthcare employee holds a patient’s hand.

4 Ways to Build a Culture of Patient Advocacy at Your Facility

| No Comments

HealthWare Systems Blog

4 Ways to Build a Culture of Patient Advocacy at Your Facility

Posted on Wednesday, February 6, 2019

How can a healthcare facility practice patient advocacy?  Of course, patient advocates offer wonderful support to patients. But providers can create a larger culture of patient advocacy at their facility as well by tackling a few key areas.

Here are 4 ways hospitals can support their patients and build a culture of patient advocacy:


1.) Address The Social Determinants of Health

Creating a culture of patient advocacy: A healthcare employee holds a patient’s hand.

Create a culture of patient advocacy with Patient-First Technology like ActiveASSIST.

The American College of Physicians states that addressing the social determinants of health “is a critical step forward in solidifying physicians’ roles as advocates for patients.”  You can supply your physicians with screening tools and training to help them identify patients’ social needs and how these may be affecting their health.

Additionally, your organization can do its part in addressing the social determinants of health in your community.  For example, you may be able to reduce patient malnutrition, ease patient transportation needs, or assist with patient housing needs.

Supporting your patients’ social needs is an incredible form of patient advocacy.  It can also lead to better health outcomes and lower healthcare costs for your facility.

2.) Offer Financial Assistance Screening

A lot of patients don’t realize that financial assistance may be available to them. Many hospitals have changed their financial assistance policies to include not only the uninsured, but the underinsured as well.

Notifying patients of which programs they could qualify for demonstrates a great deal of patient advocacy.  What really goes above and beyond, though, is facilitating the entire financial assistance process on behalf of your patients!

Technology like HealthWare SystemsActiveASSIST and Facilitator can both identify programs applicable to specific patients AND manage the financial assistance workflow.

By exhausting all other payment options first, you also ensure the provider is payer of last resort.

3.)  Alleviate Stressors Surrounding Costs and Payment

Larger-than-expected or difficult-to-decipher medical bills, as well as health insurance confusion, are major sources of frustration for patients.  They can also result in unpaid medical bills and medical debt, or cause patients to forgo some health services altogether.

Reducing patient uncertainty concerning the financial aspects of their care would help you foster a culture of patient advocacy.  Ensuring patients are financially cleared before arrival, generating estimates and identifying potential out-of-pocket costs, and setting up payment plans are all ways you can assist patients in this area.

4.) Provide Patient Education

February is National Wise Health Care Consumer Month!

What a perfect time to share educational materials and classes related to health insurance and financial assistance with your patients.  Perhaps the best way to advocate for your patients is to help them develop the skills they need to advocate for themselves!


Each of these areas provides you with excellent opportunities for patient advocacy.  Plus, there is a bonus: supporting any of these endeavors can ultimately improve your bottom line as well.

Practicing patient advocacy will help you support your patients, improve the patient experience, and offers financial benefits for all parties involved.  Developing a culture of patient advocacy can truly pay dividends.


By Stephanie Salmich

This doctor talking to his patient is taking proactive steps toward increasing preventive screenings for men!

Increasing Preventive Screenings for Men at Your Facility

| No Comments

HealthWare Systems Blog

Increasing Preventive Screenings for Men at Your Facility

Posted on Thursday, November 1, 2018

Increasing preventive screenings for men at your facility can save patients’ lives.  “Movember” is the perfect time to start working toward this goal.


Consider these ideas for increasing preventive screenings for men at your facility:


Educate your patients.  Patients may be unclear on the correct or most-up-to-date recommendations for preventive screenings and may not realize when it is time for them to start discussing these topics with their doctor.  Make sure your clinicians initiate the conversation when patients reach the proper age to begin making decisions about testing in case patients forget.

Improve patient engagement with preventive health by utilizing social media in healthcare.  Share preventive health tips, educational materials, and powerful statistics demonstrating the importance of early detection of male health issues.

(Check out our previous blog for more information on male patient engagement.)

Ensure patients are aware that most health plans are required to cover the cost of many preventive screenings (when performed by an in-network provider).  Highlight the fact that most plans cannot charge a copayment or coinsurance for these services even if the patient has not met his yearly deductible yet.  Instruct patients to check with their insurance company.  Additionally, help patients find out if they qualify for financial assistance and facilitate the application process for them.

Use their time in the waiting room as an opportunity to reach your patients.  For example, print educational materials on the back of wayfinding maps.  If you use a lobby display screen or patient notification board, feature male preventive health facts periodically throughout your rotation of announcements.  Or, incorporate moustaches into the backdrop of your screen to draw more attention to Movember and male health issues.

(Read here how one acute care facility used ActiveTRACK to promote customizable messages to patients in their waiting area.)

Accommodate your patients.  Allow for evening and weekend appointments.  Besides providing interpreters and educational materials in various languages, train staff to understand how culture affects health and healthcare decisions.  Don’t let inconvenience or cultural barriers stand in the way of accessing preventive health care.

Talk to female patients about preventive screenings for men.  Women make approximately 80% of household healthcare decisions.  Since women can have such a large impact on male health, clinicians may want to bring up the topic when meeting with female patients.  This could trigger a reminder for female patients to schedule appointments for their loved ones, or simply provide them with pertinent preventive health information to pass on to the men in their lives.

Start the Movember Healthcare Challenge at your facility.  Compete against others in your industry to raise money to improve male health through the Movember Foundation.  Raise awareness by growing a (or wearing a fake) moustache!  Use the hashtag #Movember when you share the pictures on social media.

(You can also find ideas for promoting other health observances throughout the year here, and a detailed calendar of this year’s health observances and recognition days here.)

Most of the above ideas can be implemented all year long!  Increasing preventive screenings for men is an important goal to strive toward and November is a great time to start.

This doctor talking to his patient is taking proactive steps toward increasing preventive screenings for men!

Take proactive steps toward increasing preventive screenings for men!


By Stephanie Salmich

Increasing mammogram appointments… a woman holds a sign reading “Have YOU scheduled your annual MAMMOGRAM?”

Ideas for Increasing Mammogram Appointments

| No Comments

HealthWare Systems Blog

Ideas for Increasing Mammogram Appointments

Posted on Monday, October 1, 2018

Increasing mammogram appointments… a woman holds a sign reading “Have YOU scheduled your annual MAMMOGRAM?”

Take proactive steps toward increasing mammogram appointments!

October is the perfect time to focus on increasing mammogram appointments.  During Breast Cancer Awareness Month, prioritize preventive care using the suggestions below.


Consider these ideas for increasing mammogram appointments at your facility:


Educate your patients on breast cancer prevention.  Patients may be unclear on the correct or most-up-to-date recommendations for mammography screening or may have heard conflicting instructions from different organizations.  Make sure your clinicians clarify.

“Current guidelines from the American College of Radiology and the Society for Breast Imaging recommend that women receive annual mammograms starting at age 40 — even if they have no symptoms or family history of breast cancer.”

Ensure patients are aware that most health plans are required to cover the cost of a breast cancer mammography screening for women over 40 every 1 to 2 years (when performed by an in-network provider).  Highlight the fact that most plans also cannot charge a copayment or coinsurance for this service even if the patient has not met her yearly deductible yet.  Some states even require insurers to cover 3D mammograms.  Instruct patients to check with their insurance company.  Additionally, help patients find out if they qualify for financial assistance and facilitate the application process for them.

Send mammogram reminders through texts, emails, letters, postcards, and/or phone calls. A study conducted by Kaiser Permanente found mammogram reminders to be very effective in increasing mammogram appointments, especially when sent to patients whose mammogram appointments were coming due.

When patients check in, instruct registrars to ask them if they’ve scheduled their annual mammogram exam yet; and if not, have registrars try to schedule one with them.  Additionally, registrars should confirm they have the correct mailing address and phone number for the patient in the system used to send mammogram reminders.

Use their time in the waiting room as an opportunity to reach your patients.  For example, print mammogram reminders on the back of wayfinding maps.  If you use a lobby display screen or patient notification board, include mammogram reminders and breast cancer prevention facts that appear periodically throughout your rotation of announcements.  Or, use a mammogram reminder as the full-time backdrop of your screen.

(Read here how one acute care facility used ActiveTRACK to promote customizable messages, including encouragement of mammogram appointments during Breast Cancer Awareness Month, to patients in their waiting area.)

Improve patient engagement with preventive health by utilizing social media in healthcare.  Share mammogram reminders, educational materials, and powerful statistics demonstrating the importance of early detection.  For instance, according to the American College of Radiology, “mammography has helped reduce breast cancer mortality in the U.S. by nearly 40% since 1990” and “skipping a mammogram every other year would miss up to 30% of cancers.”

Accommodate your patients. Allow for evening and weekend mammogram appointments.  Besides providing interpreters and educational materials in various languages, train staff to understand how culture affects health and healthcare decisions in order to reach patients of all backgrounds.  Don’t let inconvenience or cultural barriers stand in the way of accessing preventive care.

Emphasize your goal of increasing mammogram appointments to your staff. Stratis Health suggests providing your clinicians and registrars with “missed opportunity” reports, which would demonstrate the number of patients who visited throughout the month who were due/overdue for their mammogram appointments but did not get scheduled.


October is the opportune time to launch a breast cancer awareness campaign!  Of course, the suggestions above are best used throughout the entire year to help you in your goal of increasing mammogram appointments and improving your rates of early detection to save lives.


By Stephanie Salmich

Male patient engagement: A doctor and male patient shake hands.

Male Patient Engagement: Improving Men’s Health Outcomes

| No Comments

HealthWare Systems Blog

Male Patient Engagement: Improving Men’s Health Outcomes

Posted on Tuesday, June 5, 2018

Improving male patient engagement is a struggle for many providers who find that men are much less likely than women to seek care, whether it be for a specific health concern, preventive healthcare, or standard annual exam.

Consider the following alarming statistics concerning men’s health outcomes:

Men’s Health Network provides these explanations for “The Silent Health Crisis” men are experiencing:

  • “A higher percentage of men have no healthcare coverage.
  • Men make ½ as many physician visits for prevention.
  • Men are employed in the most dangerous occupations, such as mining, fire fighting, construction, and fishing.
  • Society discourages healthy behaviors in men and boys.
  • Research on male-specific diseases is under funded.
  • Men may have less healthy lifestyles including risk-taking at younger ages.”

Improving Male Patient Engagement

Male patient engagement: A doctor and male patient shake hands.

Improving male patient engagement is critical to improving men’s health outcomes. Start your commitment today.


June is Men’s Health Month.  Men’s Health Month presents an opportunity for healthcare facilities to address the epidemic of poor male patient engagement.  Men’s Health Network offers many ideas for promoting Men’s Health Month and improving male patient engagement and men’s health outcomes, including: 

In addition, hospitals should educate male patients about their payment options.  Costs may deter male patients from seeing a doctor, and they may not realize that they could be eligible for free or low-cost screenings through their insurance carrier, Medicare, or financial assistance programs.

Healthcare facilities should also make the issues of improving male patient engagement and men’s health outcomes top priorities all year long.  A great example for providers is the work of Dr. Paul Turek (an international leader in men’s health who boasts a 90+% patient engagement rate).  Dr. Turek’s blog lists his suggestions and rules for improving male patient engagement.

Men’s health outcomes affect not only the men and boys in all our lives, but also their families and the women who love them.  Through improving male patient engagement providers can benefit families and their community by improving men’s health outcomes, all while boosting revenue (in the form of more appointments kept by, and more preventive screening tests administered to, male patients).

You can also find ideas for promoting other health observances throughout the year here, and a detailed calendar of this year’s health observances and recognition days here.


By Stephanie Salmich

Reducing patient uncertainty: Healthcare providers connect puzzle pieces.

Reducing Patient Uncertainty: 6 Areas to Address

| No Comments

HealthWare Systems Blog

Reducing Patient Uncertainty: 6 Areas to Address

Posted on Wednesday, May 9, 2018

Reducing patient uncertainty should be a high priority item for healthcare providers.  Feelings of uncertainty can affect the patient experience and lower patient satisfaction.

Most of us are uncomfortable with uncertainty and many visits to healthcare facilities are made with the purpose of diminishing it.  Patients seek out your facility hoping to find answers to health questions; the last thing they are looking for is even more confusion.

Reducing patient uncertainty: Healthcare providers connect puzzle pieces.

Reducing patient uncertainty can vastly improve the patient experience.

Below are 6 areas that can either increase or decrease patient uncertainty.
By reducing patient uncertainty through addressing these areas, providers can greatly improve the patient experience:

1. – Online Presence:

A strong online presence and positive online reviews can aid in reducing patient uncertainty by helping patients become more familiar with your facility and organization before they even visit.  Utilize your website and social media accounts to their full advantage.

For example, a study published in the journal Health Communication found that video biographies for primary care physicians were more effective in reducing patient uncertainty than the standard text biographies that most providers post on their websites.

2. – Wayfinding:

Navigating their way around an unfamiliar building can increase patients’ anxiety over their hospital visit.  Wayfinding solutions (such as digital signage, mobile apps that guide patients around your campus, and touchscreen kiosks that print wayfinding maps) can ensure that patients and their visitors don’t get lost, all while reducing patient uncertainty about finding their destination.

3. – The Waiting Room:

The waiting room offers numerous opportunities for reducing patient uncertainty surrounding many topics.  In the waiting room, uncertainty about wait times can be just as frustrating as the actual waiting.  Patients’ family members face uncertainty as well, about how long they’ll be waiting, about the details of a procedure, and about the outcome for their family member.

A patient tracking board and real-time text updates can be instrumental in reducing patient uncertainty and lowering waiting room anxiety for patients’ family members.  Patients can better gauge how long they’ll be waiting, and patients’ family members know their loved one’s status at each stage (e.g. “in prep,” “in surgery,” “in recovery”) of the encounter.

4. – Interoperability:

Patients should not have to face uncertainty regarding whether their doctor has all the information he/she needs to properly care for them.  Yet, only 46% of hospitals had required patient information from outside providers or sources available electronically at the point of care according to research posted by the Office of the National Coordinator for Health Information Technology.

With odds like these, patient uncertainty about transfer of medical records or if a physician’s order/referral will be received in time is warranted.  Reducing patient uncertainty can be accomplished by ensuring your facility can electronically send, receive, find, and integrate/use all necessary health information.

5. – The Discharge Process:

Researchers have created a new tool called the Uncertainty Scale to measure patient uncertainty and predict hospital readmissions.  Some of the major themes they’ve found in their work include patients’:

  • “Lack of clarity regarding self-management, such that patients are unsure how to deal with symptoms at home”
  • “Lack of self-efficacy, manifesting as patients not knowing where to go for help for certain symptoms”
  • “Lack of clarity about the decision to seek care, meaning that patients do not know which symptoms are serious enough to warrant seeing a health professional”

Improving patient education during the discharge process can help in reducing patient uncertainty about self-care, where to seek help, and when it is necessary to seek help, as well as lower readmission rates.

6. – Payments:

Patients want price transparency and as wise healthcare consumers, they have the right to be informed about the use of their healthcare dollars.  Confusion about health insurance and how much money they owe for health services, even after they’ve received a bill, is a source of patient uncertainty.  Patients may have great clinical outcomes, yet, if they are surprised when the bill is larger than expected, their satisfaction surveys will reflect low scores.

Providing estimates for out-of-pocket costs upfront, helping patients with insurance issues, preventing insurance-related errors, and helping patients identify and apply for financial assistance opportunities can all help in reducing patient uncertainty about cost.


Uncertainty is unfortunately a common experience in healthcare for those with undiagnosed conditions and symptoms for which an explanation is unclear.  The six areas outlined here are within your control; by reducing patient uncertainty in these areas, your facility can greatly improve the patient experience.


By Stephanie Salmich

A doctor and patients smile behind the blog’s title: ADDRESS PATIENT TRANSPORTATION NEEDS TO CREATE BETTER HEALTH OUTCOMES.

Address Patient Transportation Needs to Create Better Health Outcomes

| No Comments

HealthWare Systems Blog

Address Patient Transportation Needs to Create Better Health Outcomes

Posted on Wednesday, April 18, 2018

Patient transportation needs can critically affect access to care and health outcomes; approximately 3.6 million Americans miss or postpone medical care due to transportation issues.

Improved access to transportation benefits patients, health facilities, and communities.  Health systems that address patient transportation needs are advocates for their patients, produce better health outcomes, lower readmission rates, reduce no-show appointments, and improve the general health of the community.

Efforts should begin with screening patients to determine their need/eligibility for transportation or other financial assistance.


Here are some specific ways your facility can then help those patients and create better health outcomes:


A doctor and patients smile behind the blog’s title: ADDRESS PATIENT TRANSPORTATION NEEDS TO CREATE BETTER HEALTH OUTCOMES.

Educate Patients About Transportation Options


Compile a resource list of patient transportation options available in your area.  For example, many senior centers and churches provide free or low-cost transportation and Pace offers a “Call-n-Ride” service in the Chicago suburbs for as little as $2.00.  What affordable local transportation options could you suggest to your patients?

Promote patient transportation options through flyers, posters, or digital signage at your facility.  If you use a lobby display screen or patient notification board, include notices for patient transportation options that appear throughout your rotation of announcements.

Assign staff members to address patients’ needs, one-on-one.  These employees can help patients determine which transportation assistance programs they may be eligible for (e.g. Medicaid non-emergency medical transportation (NEMT), the American Cancer Society’s Road to Recovery program), help them apply or sign up for assistance, and help them understand their existing benefits or coverage (e.g. how ambulance transportation may or may not be covered under Medicare).

Promote patient transportation options through your hospital’s social media accounts.

Create New Patient Transportation Options


Institute a driver volunteer program to provide rides to eligible patients, as Grace Cottage Family Health & Hospital and Green Mountain RSVP have done.

Start a hospital van service, like the one Taylor Regional Hospital created to deliver prescriptions and bring patients to and from the hospital.

Partner with an on-demand transportation service, like Maryland Health System has with Uber and Denver Health has with Lyft, to offer free or discounted transportation to qualifying patients.

Provide shuttle, bus, or taxi travel vouchers.  Create an incentive program for eligible patients who keep their appointments.

Participate in local government and community planning projects.  The American Hospital Association suggests hospital representatives “participate in local or regional transportation planning initiatives and educate decision-makers about how health can be affected by transportation” to encourage the development of new patient transportation options (such as more walkable routes, bike lanes, bike-sharing programs, bus or shuttle services, etc.).

Alleviate Patient Transportation Needs by Bringing Care to the Patients


Invest in a mobile health center, as Calvert Health System has; the Calvert Health System Mobile Health Center brings primary and preventive health services to patients by visiting churches and community centers.

Create a prescription delivery or mail service, or provide pharmacy services on site to cut travel for patients, as the American Hospital Association advises here (p. 12).

Provide more telehealth opportunities and encourage use of the patient portal for minor questions.


Make a commitment to address patient transportation needs using the suggestions above, and your patients, community, and facility will all enjoy the benefits of better health outcomes.

You can read in further detail how the health systems mentioned above (Grace Cottage, Taylor Regional, Denver Health, and Calvert Health) address patient transportation needs in the case studies provided by the American Hospital Association.


By Stephanie Salmich

A scattered pile of papers that contribute to health insurance confusion.

Addressing Health Insurance Confusion to Improve the Patient Experience

| No Comments

HealthWare Systems Blog

Addressing Health Insurance Confusion to Improve the Patient Experience

Posted on Wednesday, August 23, 2017

A scattered pile of papers that contribute to health insurance confusion.

Patients can become overwhelmed by health insurance.

Health insurance confusion is a major barrier to a good patient experience.

Hospitals are no strangers to the headaches that come with insurance reimbursement issues. Dealing with health insurance is hard enough for staff trained in the subject.  Imagine the confusion your patients must face when they receive a medical bill or attempt to estimate what a medical service will cost them.

Unfortunately, health insurance illiteracy is becoming an increasing problem in our country; a 2013 American Institute of CPAs survey estimates that over half (51%) of U.S. adults cannot correctly identify at least one of three basic insurance terms (“premium,” “deductible,” and “copay”) and the U.S. Department of Education finds only 12% of adults proficiently health literate.

Addressing Health Insurance Confusion

Acknowledging health insurance confusion and making this aspect of a patient’s visit easier can improve the patient experience and has many advantages for your facility, too.

In fact, a recent study by Lavidge had consumers rank healthcare marketing phrases by preference, with the phrase “We will handle all insurance matters for you” coming in second place. If you can make and fulfill this claim, you’ll attract and keep more patients and increase patient satisfaction.

But don’t stop there; consider going a step further by helping your patients apply for financial assistance as well. Many patients are unaware of the programs available to them, or that they may qualify for assistance. Think of how much more you can improve the patient experience if you simplify insurance AND the financial assistance application process for your patients. (HealthWare’s ActiveASSIST is a great tool for managing and tracking the entire financial assistance process.)

Patient satisfaction is not all that’s at stake, however; health insurance confusion can also cause patients to avoid medical care in the first place or lead them into medical debt. According to the Consumer Financial Protection Bureau, a major reason that 42.9 million Americans have unpaid medical bills is that they are confused about what they owe and why.

Alleviating patients’ health insurance confusion will vastly improve the patient experience at your facility, encourage patients to seek the care they need, and ultimately help you get paid.


By Stephanie Salmich